Porda Havas Assisted Qingci Games (6633.HK), a Well-known Game Developer in China, on the Main Board of the Hong Kong Stock Exchange
Latest Update:
16 th December, 2021

On December 16, 2021, a well-known mobile game developer and publisher in China, Qingci Games Co., Ltd. ("Celadium Games" or the "Company", together with its subsidiaries, stock code: 6633.HK), jointly launched a joint venture in Hong Kong today. Listed on the Main Board of The Exchange Limited (“HKEx”).

Qingci Games is offering 85,000,000 shares globally at an issue price of HK$11.20 per share. After deducting the underwriting fees and commissions and estimated expenses payable by the company for the global offering, the net proceeds from the global offering are expected to be approximately HK$863.1 million (not including over-allotment).

As a well-known mobile game developer and publisher in China, in 2020, among all mobile game companies in China, Qingci Games ranked third in terms of casual game turnover; Qingci Games ranked second in terms of idle game turnover; Self-developed Rogue-like RPG flow meter, celadon game ranked second. The "Celadon" brand has attracted a large, loyal and active player base, forming a celadon player community - the "Celadon Community". The group has 10.4 million celadon powders on its official account and social media platform groups. The Group's self-developed idle game "The Strongest Snail" recorded a turnover of over RMB400 million in the first month after its launch, with an average monthly active number of over 4.4 million from June to December 2020, and it was ranked first among iOS games in China in 2020. Number two on the bestseller list.

During the company's IPO, it received a good response from the capital market and introduced six cornerstone investors, including KUKA Online Entertainment Co., Ltd. (which is ultimately owned by Alibaba Group Holdings Co., Ltd.) and Boyu Capital Group Holdings Ltd. (which is owned by Boyu Capital Investment Management Co., Ltd. Company management) is the existing shareholder of the group, and the company's shares subscribed for 10 million US dollars and 15 million US dollars respectively reflect the company's operational strength and advantages, and fully reflect the company's excellent performance. It is well recognized by the market.

Mr. Huang Zhiqiang, Executive Director and Chief Executive Officer of Qingci Games Co., Ltd. said: "Since its establishment, Celadon has always insisted on ingenuity, creating content and games with unique expressions, and is committed to bringing players an extraordinary experience with Celadon's iconic characteristics. The listing in Hong Kong is an important milestone for Qingci Games. In the future, we will take the listing as an opportunity to continue to enrich the portfolio of high-quality game products, enhance game development and operation capabilities, and strengthen the company's game distribution and operation in the global mobile game market. Capability and the market popularity of the brand and the company's IP; we are committed to creating greater value for shareholders and investors. We will continue to stick to our original aspirations, so that players around the world can feel the unique charm of Qingci Games.

About Qingci Games Co., Ltd.

Qingci Games is a well-known mobile game developer and publisher in China, aiming to provide players in mainland China and overseas with mobile games with engaging content and unique gaming experience. As a leader in casual games (especially idle games) and rogue-like RPGs in China, Celadon has developed, published and operated a number of popular games. The Group's iconic mobile games, such as The Strongest Snail, achieved high turnover and topped the industry-recognized game charts.

Latest Update:
16 th December, 2021